Our Services
Raising Your Net Profits
Fish Marketing is an automotive advertising agency specializing in electronic media and print production. We help you to develop unique marketing concepts and strategies.
We then “tell your story” in your marketplace, in the most straightforward and effective ways.
Here is a listing of our core products & services:
- Campaign Development & Creative
- Copywriting
- Radio Production (Same day to 24 hour turn-around)
- Television Production (48 hour turn-around)
- CO-OP Services & Submissions
- Jingles & Music scoring
- Infomercials
- Website Development & Internet Services
- On-hold Messages (including hardware if necessary)
- Direct Mail
- Media Research, Placement & Reconciliation
Strategy
Catch Your Limit
We implement innovative, “three-tiered” marketing strategies via “Branding”, “Merchandising” and “Events”. Some clients may require a full-service agency relationship, including media placement. For other clients, who are not into the “commitment thing”, we can work with you on an “as needed” (or a la carte) basis. These would include ad-agents and/or those clients who desire to place their own media.
In either case, we provide national quality production in addition to our other advertising Services. We work with you to develop distinctive marketing themes, we write the copy, then we handle all of the production and fulfillment.
School of Advertising
Rule # 1- Use a creative hook!
At Fish Marketing we develop advertising designed to target those customers and clients who are "in the market" right now. Studies show 95% of consumer shopping decisions are approached from an emotional standpoint. To hook this market, Fish Marketing has developed creative formulas designed to target what we like to call the "emotional demographic" or, in other words; the "state-of-mind" of your potential customers and clients.
Rule # 2 - Bait your customers & clients
with the right lure!
Fish Marketing develops advertising designed to offer what we term a clearly stated, honest value. The offer is presented to those customers and clients who are shopping for your product or services right now. A clearly stated, honest offer repeated to your marketplace provides the lure needed in drawing these "right now" customers and clients to your business.
Rule # 3 - Fish where the fish are!
At Fish Marketing we believe it's imperative for you to first, identify your market. Next, we suggest the implementation of an advertising method called recency.
Recency involves the promotion of your offer to the widest segment of your market as possible. This approach connects your offer to the greatest percentage of those customer's and clients who are shopping for your products and services right now. Studies have shown these consumers need only one impression of your message before they take the bait!
Regardless of the advertising medium, Fish Marketing advises you on how to cast a wider net. This delivers your message to more of the "right now" demographic.
Rule # 4 - When fishing for extra business, take us with you!
Fish Marketing is dedicated to helping your business be successful in all of your advertising and marketing efforts. We understand what it takes to prosper in this very competitive marketplace of the new millennium. As a result of working with the best, we provide the most, so when you hire Fish Marketing we'll help you to catch your limit every time!
The Reel Deal
Located in America’s Heartland, Fish Marketing has grown to serve clients throughout the United States and Canada. With three (audio and video) production locations in two Midwestern states, our clients include automotive dealers, advertising agencies, in-house marketing personnel and direct marketing firms. Our specialty is automotive advertising, but we also assist other types of clients including; retail, finance, political, non-profit, radio & TV stations as well as various “ad-agents” representing industries as varied as the advertising industry itself. Why Fish Marketing?3. Full-Service Automotive Advertising Agency Disadvantages: • Usually will require an “agency agreement”. • Will generally only work with larger budget dealerships and/or dealer groups. • Often charge more for production than a “production house”. • Most will not work with other ad-agents because they are viewed as “competition”.
At Fish Marketing, we can work with any sized dealer (or dealer group) on either a full service (with media placement) - OR - on a services “as needed” basis. NOTE: We only work with one client in a given “industry” per Nielsen DMA (TV) or Arbitron (radio) market. We also work with ad-agents on behalf of any car dealer or client. We have the depth of creative and can offer any product or service offered by any national ad-agency and for less cost.
Fish Marketing specializes in a la carte advertising products and services for advertising agencies and automotive dealerships nationwide. Personally, I have worked in the automotive, marketing and/or advertising fields since 1984. Today I am very proud to be associated with many talented individuals and organizations, from all over the United States who combine forces with Fish Marketing in order to implement successful advertising programs for car dealers.
Moreover, we are able to offer ad-agents many services, like custom jingles and music scoring, at wholesale pricing,
Whether you are a dealer who is shopping for automotive advertising agencies, or you are an ad-agency looking for a partner; it is my sincere hope, you will allow us to demonstrate how Fish Marketing can meet your specific advertising needs, not only efficiently; but economically as well.
Please call, or e-mail me, anytime to discuss your unique advertising needs.
Warm Regards,
Jeff F.
Member / Manager
Fish Marketing, LLC
1-319-961-1963
This is what the Lord says: "Stand at the crossroads and look…ask where the good way is, and walk in it, and you will find rest for your souls."
John 21:4-6*
Early in the morning, Jesus stood on the shore, but the disciples did not realize that it was Jesus. He called out to them, "Friends, haven't you any fish?" "No," they answered. He said, "Throw your net on the right side of the boat and you will find some." When they did, they were unable to haul the net in because of the large number of fish.
Matthew 4:19*
"Come, follow me," Jesus said, "and I will make you fishers of men." *New International Version
Our Services
Fish Marketing is an automotive advertising agency specializing in electronic media and print production. We help you to develop unique marketing concepts and strategies.
We then “tell your story” in your marketplace, in the most straightforward and effective ways.
Our Strategy
We implement innovative, “three-tiered” marketing strategies via “Branding”, “Merchandising” and “Events”.
Some clients may require a full-service agency relationship, including media placement.
For other clients, who are not into the “commitment thing”, we can work with you on an “as needed” basis.
Our Mission
To help maximize your advertising budget in automotive advertising, ad campaigns, TV & radio production, sales promotions & events, jingles, music scoring, copywriting, long form video, infomercials, on-hold messaging, web and print production.
Contact Information
Please contact Jeff at your convenience with any questions or comments you might have. I am looking forward to hearing from you soon.Fish Marketing, LLC
PO BOX 453, Cedar Falls, IA 50613
Telephone: (319) 961-1963
FAX: (443) 601-1493
Email: fishmarketing@cfu.net